You
may be wondering why a company that has specialized in animation for
nearly a half century has a simple, clean HTML design rather than
a glitzy Flash motion graphics site with video and audio. The answer
to that is no one has the time to wait for your site to load, so we
don't chase away our visitors with annoying, superfluous graphics
loading endlessly that surprises you out of your seat once it starts
blaring. We deliver content concisely without wasting anyone's time.
HTML
stands for Hyper Text Markup Language, it's the rich text you see
on nearly every Web site that is not a Flash encapsulated site. Search
Engine indexing spider bots play an important role in creating the
search order for Google and Yahoo. Indexing bots love HTML because
HTML offers easily indexible text. Indexing bots do look at Flash
sites but the parsing algorithms bots use on Flash are different and
less efficient, which makes pushing your Search Engine placement into
the top 10 very unlikely.
Go
ahead, Launch a new Web site all about dogs using fully encapsulated
Flash and try to compete for a key word search for "Dogs"
on Google and see if you end up in the top 100,000 results. HTML can
get you in at least the top 100 results, based upon content and link
popularity but there are other forces at work beyond your Web site
domain that are also HTML dependent that affect your Search Engine
ranking.
Go
to www.yahoo.com
and do a search for "Filmmaking Software" or "Guerrilla
Filmmaking". We're in the top 5 results worldwide because those
are two search phrases we deliberately targeted. Then do a search
for "Filmmaking", that's a single word phrase that more
than 75,000 sites are in heavy competition to achieve, nevertheless,
we're in the top 10 results worldwide because that's a search phrase
we targeted using HTML. Search Engine ranking is not luck, it's an
ever-changing science.
Web
content has to be specifically groomed for high performance competition
in Search Engine ranking and linked to all of the optimization boosting
tools available online. That's what we do that few other designers
suspect is even possible.
If
you want your Web site to be seen by anyone outside of your immediate
family and friends, give us a call.
We'll get you on the worldwide map.