Just when you thought the most advanced filmmaking software on the planet had pushed the bounds of technological advancement to its pinnacle, the Fifth Generation of CineMatrix™ is once again setting the bar for Filmmaking Software lightyears ahead of anything else ever conceived of in the marketplace. This is an industry changing Revolution, a paradigm shift that changes everything you know about filmmaking software.

By the time you finish absorbing this new product news, you will understand the full scope and impact this Revolution in Filmmaking Software can have on you, and every other filmmaker, from "A" List production companies to individual filmmakers, personally, the day it is released.

CineMatrix™ has done the unthinkable - we've made CineMatrix™ Industrial 5.0 available to filmmakers worldwide, regardless of economic level at No Cost. That's right, the CineMatrix™ User license that once cost several hundred U.S. dollars will soon be FREE to every filmmaker on the planet, studio and independent filmmaker alike. Whether you're making movies in Hong Kong, Los Angeles or London, you will soon be able to load a fully licensed copy of CineMatrix™ Industrial 5.0 on as many PCs as you have on your production office network - without ever touching your production capital.

This is a big part of what makes the release of CineMatrix™ Industrial 5.0 far more than just a major upgrade to an industry leading product - it's a true Revolution that will benefit you directly. You will soon be able to download CineMatrix™ Industrial 5.0 and it won't cost you a dime.

 

We're not just dropping a small stone into a still pond, we're nuking the status quo with unprecedented new technology and a completely new business model that blasts through the one last barrier no one had ever broken, not until now - the high cost of Filmmaking Software.

Many developers say they are filmmakers producing software for other filmmakers as their qualification. But what we know firsthand as filmmakers is that other costs, starting with production insurance, have far greater priority over budgeting and scheduling software. So as we approached the financial break-even point on this software project, we considered the many customers whose purchases have fuelled our development and asked, "Is it possible to generate revenue to sustain this project without having to continue charging filmmakers for our software? Can we solve that problem with creativity and advanced technology?"

In a flash of inspiration, we had an answer, a resounding yes! We designed an exciting new business model that would afford us the opportunity to give even more to our customers than anyone has ever dared and advance the arts and sciences of our industry in the process.

Yet some might claim, "You get what you pay for", while others might balk, "How good could it be if it's free?" But if influencing your opinion represents a several hundred-dollar sale to them, you won't have to wonder why, just ask them, what have they done for you lately.

We have developed the most advanced Filmmaking Software on the planet in one of the most aggressive development projects in the history of the industry over the past three years then we will ultimately bring it to the market for free. Understand, this means that you will have already won this Revolution because soon you will have a real choice. Filmmaking Software prices will now either have to drop significantly for your direct benefit or they will quietly go the way of the dinosaur. That's what CineMatrix™ will be doing for you.

And with this new choice, we are confident that sooner or later, you will determine the difference between the facts and mere sales hype because we're not selling CineMatrix™ and you don't have to buy it to find out if it lives up to its reputation. So whether you use CineMatrix™ as your primary production system now or a year from now that choice will never impact our bottom line.

This isn't some limited time promotional stunt or mild student discount, creating the most advanced filmmaking software on the planet that meets the demands of the Motion Picture Industry is what we've been doing since the beginning. This time, we have even out done ourselves by extending our commitment to keep CineMatrix™ Industrial 5.0 a free license product from here on out, continuing to advance this technology far into the 21st century.

 

 

But there is a lot more to the CineMatrix™ Revolution than just the economic front, the technological front is equally exciting. While our technology gets more powerful, its benefits to feature motion picture production don't merely blow away everything else on the market, CineMatrix™ Industrial 5.0 renders obsolete everything you have ever paid money to use in the past. That's right, you can soon put every other filmmaking software you ever bought into the same museum as your old daisy wheel printer - the Revolution is about to begin.

What has always set CineMatrix™ far and above its competition has never been the development of a clutter of new gimmickery but developing the high concept functionality and utility that makes CineMatrix™ far more practical in actual Motion Picture production.

Because we generally have not advertised to keep our operating costs down in order to dedicate our capital to development, you may not be aware that CineMatrix™ pioneered the integration of content, scheduling and budgeting, the three foundations of production. But no one has ever matched the design, functionality or performance of our proprietary AIA Data Matrix. CineMatrix™ also pioneered the integration of the Talent Casting process, the integration of the Purchasing System and the Rented Line Item Inventory Control System and much, much more, including many smaller innovations that our competitors have picked up on over the years.

Today, nothing has changed. CineMatrix™ Industrial 5.0 revolutionizes the role software plays in motion picture production by deploying the first extensible command and control system for the production of major motion pictures.

 

For this generation's filmmakers, there's only CineMatrix™
It's unparalleled 21st century technology.

 

CineMatrix™ is the premiere visual project management system for major motion picture production, providing visual timelines and overviews of your project's progress and the status of its time-critical processes, presenting complex production information visually, the way you need to see it - in terms of time, money and content.

As you might expect, CineMatrix™ is also loaded with too many smaller features, conveniences and tools to list, that you would naturally expect from the most advanced filmmaking software on the planet. But below is a brief description of the major features offered by CineMatrix™ Industrial 5.0

 

 

This is the next high concept CineMatrix™ technological innovation that will leave our competitors bewildered: Departmental Delegation. This is not merely the popular program access levels we innovated two years ago, this is individual-specific Departmental access that allows you to delegate the operations of any Department within your Budget to your Department Heads so the burden of data entry, administration and control can be shared by the individuals responsible for their Departments for sourcing, hiring, purchasing, and rental returns without affecting anything beyond their scope of responsibility.

A Department Head can even delegate receiving and rental returns to a subordinate. That means you and your Department Heads can delegate with confidence and get back to the business of completing your film.

Imagine a local area network, all working off the same CineMatrix™ project file so your Department Heads can source and order all of their Line Items so your goods and services arrive on set, on time.

Program access for Department Heads is limited exclusively to the numerical range of their Department, as defined by your Budget so a Department Head cannot see or affect any Line Item, Vendor or Labor information that is not immediately within their Department.

Unparalleled practicality for filmmakers in the real world separates CineMatrix™ from everything else on the market.

 

Okay, you're not exactly a "top secret" operation but the confidentiality of the personal information of your Cast and Crew absolutely needs to be protected.

Our proprietary AIA Data Matrix is more than an encrypted file, it is the other "half" of the program. It's a layered matrix featuring a diverse plurality of more than fifty file drivers that's almost impossible to decypher with a hex editor even if wasn't encrypted. Nevertheless, we have protected the file with a file encryption scheme to make it even more difficult to hack. For even more security, you can further encrypt your Data Matrix with Industrial Grade encryption for an added layer of protection.

But that's not all. Every Data Matrix file has a password and identification function that limits access to your project exclusively to those to whom you have delegated authority.

 

What good is all of this security if you can't go to the restroom or just get up for a cup of coffee without having to log out of the system and lose your place? That's why we developed the convenience of a Lockout Shield that allows you to tap the AIA emblem on the Program Header and your computer monitor screen is blocked by a vector shield from prying eyes and unauthorized browsing of your high level information.

If any one attempts to lower your shield, it will challenge them for your password. If a correct response is not received within sixty seconds, the program will automatically shut itself down. When you get back, you can just enter your password and pick up right where you left off. What else did you expect from the most advanced filmmaking software on the planet?

 

 

CineMatrix™ Industrial 5.0 is network ready. That means if your production office has two or more PCs networked together, you can have multiple, concurrent Users, such as your Department Heads, working on the same AIA Motion Picture Project file at the same time so there is never any waiting to get important work finished on time.

 

Once you have delegated the responsibilities of your production to your other Principals and Department Heads, you and your people will need to communicate with one another in both real time as well as posted messages held until they return to their computer. CineMatrix™ offers an interpersonnel message system to keep everyone on the same page from Pre-Production to the end of Post.

But when it's just you doing the initial setup of your project, this feature is automatically deactivated to keep it out of your way. Once you begin delegating, the message system automatically comes online.

 

Because the production of a feature length motion picture demands the coordination of a small army of vendors and suppliers, CineMatrix™ Industrial 5.0 has a built-in Expediting System to track production issues and their progress so you always know where you left an issue you need to resolve with your vendors and other third party contractors. The call back list keeps you on track so you can keep up with the volume of expediting that every production demands of you.

 

 

Whether your Screenplay or Shooting Script is originated in Final Draft® or any other industry standard screenplay formatting software that can export plain text, you can not only import files generated by those products, you can also do something no other software product can do: RE-IMPORT.

Reimportation is a very important technological breakthrough specifically because script changes are not only inevitable but on many productions, script changes can quickly become a daily challenge. After the first script change or two, you're out of the software because the information is no longer valid with other products, making the time invested into operating the software wasted effort in an actual production environment.

But CineMatrix™ deploys reimport capability to absorb even daily script changes and resolves its impact on your production system-wide. This makes CineMatrix™ Industrial 5.0 the only practical software for feature motion picture production.

 

The CineMatrix™ program banner is the default. Clicking on it will bring you to our Web Site. But you can easily load your own production letterhead or graphic to replace the CineMatrix™ banner and enter the URL for your own production Web site. Your production company also appears in the first position of the status bar and prints out as the letterhead on all of your reports and PDF files for total graphic program customization that features your individuality rather than ours.

 

It's no secret that many regions offer Producers various financial incentives to film within their area. Incentives play a larger role today than ever before in determining the locations chosen for production, so we built-in the means to gage its impact on your production. Whether its a sales tax rebate, matching funds or labor credits, CineMatrix™ exports incentive related data for your own financial impact analysis.

 

 

While there are many production Scheduling solutions available on the market, not a single one does what CineMatrix™ does, which no production can afford to go without.

CineMatrix™ is the only solution that offers the obvious - a Line Item "go" or "no go" status for each production day. What good is it to have every Line Item scheduled if you have no idea if it has ever been received, or if it's even been put on order or if it just fell through the cracks and might never appear on set when it's needed?

CineMatrix™ takes the guess work and communication breakdowns out of managing a production by collating and summarizing an incredible volume of information so you know with certainty whether there are any potential problems before they have a chance to become actual problems that threaten to delay your production.

 

CineMatrix™ helps you consolidate Line Items in your Schedule that can cost a premium. Suppose you needed to design your schedule to squeeze all four days of a "name" talent into one week, rather than paying the whole rate for two weeks.

Now suppose that's complicated by other premium Line Items that may conflict with your goal. CineMatrix™ graphs the allocation of your resources visually so you can see a graphic overview of how they're scheduled and help you refine your plan accordingly.

Whether optimizing Crew, Cast, On Camera Elements, Production Equipment, Production Support or Filming Locations, this graphic analysis tool will help you optimize the way you allocate your resources in your Schedule into the most efficient form possible.

And the list of high concept technological advances in CineMatrix™ Industrial 5.0 goes on.

 

CineMatrix™ does an extraordinary job of mining your data. Since CineMatrix™ already knows what Scenes you need to film on each movie set during its import analysis of your Script, all you need to do is select the Stage or Location you will be filming on a particular Production Day and CineMatrix™ will tell you what Scenes and Shots you need to Schedule, so you don't have to sift through the entire Script or miss Scheduling a single Shot.

Not only that but CineMatrix™ also tells you what Characters and On Camera Elements need to be Scheduled that Day too - and do that for you with just the click of a button.

Tabs on the Schedule allow you to create a real world Production Schedule complete with First Unit, Second Unit, Plate Unit, Prep and Wrap Units as well as a Pickups Unit and Rehearsal days.

 

 

You can also create Production Units for not only your First Unit but also Production Equipment and Support Packages so you can Schedule entire Units and Packages of Line Items with just a button click. The Call Times you set can be edited for those Units just as easily at any time later.

 

How come no other Scheduling Software seems to be aware that Pre-Production and Post Production have processes that cost money and need to be scheduled and incorporated into the Budget just like those of Production? CineMatrix™ addresses those Processes elegantly, seamlessly weaving together your entire production from its beginning to its completion.

From a graphic overview screen, you can instantly recognize the status of each Pre-Production and Post Production Process that needs to be completed, and any associated Line Items, factoring all Labor, Goods and Services into the Budget.

Once a Process goes past its completion date, it changes color so you know it needs to be expedited right away.

 

Before the turn of the century, you had to export static data from scheduling software into a separate budgeting software. That limited the practicality of budgeting software to mere estimation because once any real world changes were made to the production schedule, the budget was no longer valid.

Back in 2002, CineMatrix™ pioneered the integrated Scheduling and Budgeting engine that shares data dynamically, rendering the static export obsolete. Today, CineMatrix™ Industrial 5.0 represents the refinement of this breakthrough technology that originally launched our product to now include Budget Actuals for Purchasing and Labor.

 

But what if you added or changed an element to your Schedule? If you are using CineMatrix™, you never need to "fix" the Budget or actually do anything else but click one button to reconcile the entire Budget and put it into total sync with the Schedule. CineMatrix™ creates building your initial Budget automatically. All CineMatrix™ needs to know is what a Line Item costs and its delivery lead time from its Vendor.

Once you Schedule that Line Item, CineMatrix™ not only knows what it will ultimately cost but also tells you when need to order it by for it to arrive on Set in time and also tells you when it needs to be returned to its Vendor if it's a Rented Line Item, so you never get overcharged for extended rental fees on late return Line Items.

The Program Status Bar displays the time and date of the last Sync event so you always know how current your Budget data happens to be.

 

Applying Fringes, whether Accrued contributions or Withholdings, can be applied either Line Item by Line Item or to an entire group of Line Items. As you would expect from CineMatrix™, you can even update the Fringe definition and it will be resolved system-wide the next time you Sync the Budget.

 

 

If your breath hasn't been taken completely away yet, it will be. Read on. CineMatrix™ Industrial 5.0 just keeps getting better and better!

 

Okay, the Estimated Budget you submitted has been "green-lighted" and the Production funding is now in place. At this point, you can Lock the Budget. Locking the Budget provides a fixed spending reference for each Department so when you start spending actual money, CineMatrix™ will keep a running gage of Actuals spending within each Department. Now, your Department Heads will know exactly what they have to work with and know when they're coming close to their Budget Limit.

And even more importantly, you will know which Departments are approaching their Budget Limit before it becomes a problem, not after it becomes a crisis. You can review Departments individually or from a graphic overview of the entire production. You can even reallocate those limits between Departments, as necessary, on the fly. Now you can understand why we call this a Revolution, not a mere product release.

 

Considering the incredible volume of Line Items you and your Department Heads need to put on order for your production, imagine if you had a screen that told you everything you needed to order and it also told you when the last day you could order things that had a delivery lead time that required it to be ordered days, weeks or months in advance. You don't have to imagine it, that small miracle is already part of CineMatrix™ Industrial 5.0

Expect more. This is CineMatrix™, the most advanced filmmaking software on the planet.

 

 

If you've ever tried tracking down all of the loose and missing Purchase Orders after an intense production for your audit, you already know how much you hate chasing down missing and lost P.O. records from Department Heads who may be on location in Albania by the time you need to ask them to search everywhere for their goldenrod copies.

CineMatrix™ has an integral Purchase Order System that communicates with your Line Items, your Schedule, your Budget and you. Purchase Orders can be created by either you as a Principal, or by your Department Heads so you will never have to search for lost paper ever again. Your P.O.'s print out professionally with your distinctive Production Company Letterhead right across the top.

CineMatrix™ also indicates when a late order has past its delivery date so you know it needs to be expedited. When you Sync the Budget, just check the Actuals option box so your Department spending totals are updated in the Actuals Budget.

 

Here's where CineMatrix™ can also save you another big bundle of money. The automated Rental Return Schedule keeps returns from incinerating your Post Production Budget because you and your Department Heads know exactly when to return Rented Line Items before you start accruing big late return fees.

 

To put sanity into the return process, CineMatrix™ prints out adheasive stickers for all of your Rented Line Items. Everything from equipment cases to wardrobe tags can easily be identified by Department, Category, Line Item and Vendor on a barcoded sticker that says who it goes back to and when, taking the guesswork and revenue loss out of your returns.

We will soon be deploying the CineMatrix™ barcode reader hardware that works with CineMatrix™ so you can zap your way through more returns with far more accuracy and expediency than ever before.

 

 

Since your Accounting or Payroll firm will need to pay your Labor and Talent, you need to keep track of their hours, days or weeks of payment due them, along with any Withholding deductions and Fringes. CineMatrix™ provides for all that and it can be handled from the Department level so you're not shackled behind your computer but be about the business of completing your motion picture project.

 

CineMatrix™ exports a variety of useful data, including Budget Actuals for Purchasing, Labor, and Fringes for your Production Accountant and Payroll firms. Export formats include Adobe Acrobat PDF, MS Excel spreadsheet XLS, HTML, DB4, character separated text, and plain text for compatible import into any industry standard accounting software.

 

It's not all business, so before you start thinking that CineMatrix™ ignores the creative and the content aspects of motion picture production, we totally understand that content goals drive the production goals. We really get that part. That's why Directors love CineMatrix™. Not because it forces them into any system but by offering many creative options and tools that are purely elective.

• Graphic Storyboard Utilities (aspect ratio adjusting)
• Graphic Planview Setup Utilities
• Graphic Script Coverage Analysis
• Tech Script Printing (with coverage markers)

Because productions are very closely involved with casting the perfect talent into the roles of their movies, CineMatrix™ offers a Casting and Audition Scheduling System that's unparalleled. Print out sign-in sheets, headshots and your Audition Schedule. You can even publish your casting requirements to HTML for the Web to handle the entire submission process online on your own Web site.

 

The moment you see the CineMatrix™ interface, you won't see any nifty consumer level icons that look like your kid's Instant Message software. Immediately, you will notice that the distinctive design of CineMatrix™ looks like Industrial level software because that's exactly what it is.

But if you feel overwhelmed by the power of CineMatrix™ Industrial 5.0 at first, don't worry, You can turn off many of the more advanced features easily by toggling the Menu from Industrial Mode to the simpler Standard Mode. Rather than releasing two distinct products for studio and independent productions, CineMatrix™ Industrial 5.0 has merged those two products into one.

Simply by clicking on the Mode choice on the program menu, right next to Help, you can toggle the complexity of the Menu between Standard Mode and Industrial Mode for the more advanced Users who require the Industrial strength features demanded by professional productions without the need to upgrade this comprehensive, breakthrough technology for the maximum convenience of all skill levels.

 

 

At the core of CineMatrix™ is our proprietary *.AIA Motion Picture Project file format, an encrypted, password protected data file supported by an internal array of high speed data drivers.

What all of that technology means to you is that no matter how radically you reschedule anything from stage assignments or overtime to union liabilities, the budget will keep up with every one of your changes just as soon as you press the 'sync' button.

That also means there's no more labor involved in maintaining a current budget from Pre-Production to Post.

All you need to do is maintain the base cost of the Line Items and CineMatrix™ extrapolates that against the schedule to build and maintain the budget. That means you can concentrate on making progress instead of counting beans.

Of course, the CineMatrix™ budget intelligently maintains Pre-Production, Production and Post Production Line Items within the same dynamic budget.

 

CineMatrix™ offers an entire system of Information Plugins so you can load Vendor Lists, Budget Line Items, Budget Templates, Talent Databases and Fringe Definitions. Plugin information can be loaded into your project by "cherry-picking" specific elements using simple drag-n-drop to bring them directly into your motion picture project.

TAC Plugin - Budget Templates

FAL Plugin - Fringe Definitions

VIN Plugin - Vendor Lists

RAP Plugin - Line Item Lists with graphics storage capability

ACT Plugin - Talent Lists with graphics storage capability

Just imagine the convenience of downloading a free plugin that is localized for your area that contains headshots and resumes of Talent in your region, as well as plugins with entire catalogues of production equipment complete with images and Web links so you can locate sources for all of your motion picture production needs whether you're in New York or Berlin.

To remove the burden of high cost software from the backs of filmmakers, our new business model not only solves that fundemental problem but will also solve the sustainability problem without resorting to anything as unbecoming as the spamming methods that plague the Information Age.

Free CineMatrix™ Plugins will be the financial engine that will continue to drive the maintenance and development of CineMatrix™ filmmaking software.

Our business model works like this: Actors, Craftspeople, Technicians, and Vendors worldwide can list their goods and services in CineMatrix™ Plugins, including entire Catalogues of equipment rentals for a fraction of the cost of any other option available in the industry. Filmmakers can download CineMatrix™ Plugins for free and plug-in all of the goods and services they need to produce their motion pictures right into their CineMatrix™ project file.

Sure, there is already a hodge-podge of printed and online directories but not only are these options not always affordable but the information is always static, and not always up-to-date, and is not always available worldwide.

By contrast, CineMatrix™ Plugins are the only worldwide option that allows filmmakers to drag-n-drop resources and people right into their project budgets or right into their casting call. Nothing else in the industry provides that immediacy, plugging resources and people directly into motion picture projects that use CineMatrix™ filmmaking software.

With internet connectivity to the Internet Movie Database at IMDB.com, Actors, Craftspeople and Technicians can point their IMDB listing right at those making the hiring and casting decisions. Worldwide access is what the Information Age is all about and we're making the most of it to continue bringing you the most advanced filmmaking software on the planet.

Now you know how this new business model makes CineMatrix™ Filmmaking Software free and why it's so exciting. CineMatrix™ Plugin listings will reach Filmmakers, Casting Directors and Producers worldwide because the entire Industry can afford to standardize the software system they use. That's great news if you're an American production filming in India and you need to find a Grip House or a Costumer in downtown Bombay or a Horse Wrangler in Bakersfield.

Getting listed in CineMatrix™ Plugins will be so affordable that everyone, everywhere can afford to get listed for the spare change in their pocket and Filmmakers will benefit from using the most advanced filmmaking software available anywhere for free so subscribers know they're getting seen by as many of the right people as possible, and getting seen by the right people is the name of the game.

Our innovative, new business model offers a lot of risk to our organization but playing it safe has never been who we are. We have the daring and the technology to compete more aggressively, more strategically, and in the process, rock the status quo for the benefit of those who make motion pictures worldwide.

CineMatrix™ Industrial 5.0 is that Revolution.

We mean it.

CineMatrix™ Development Lab